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Given our growing environmental awareness, animal testing is a hot-button issue among beauty lovers and activists alike. As we move toward more natural, less chemical and carcinogen-packed products in our regular routines, we’ve got cruelty-free beauty on the mind, too.

With that said, the definition of “cruelty-free” is controversial: Some brands don’t personally test on animals, but may be owned by parent companies that do, or use third parties to test on animals on their behalf. Another big no-no is selling products in China, where animal testing is mandatory. Let that one sink in.

If brands are able to answer “no” to all of those points, then they’re cruelty-free for all intents and purposes, even if they haven’t made it to PETA’s official list. These 10 beloved brands are among our very favorites, but what makes them even better is that they’re entirely cruelty-free, which goes to…